Our story

BYYOUBYOU began as a family idea. Founder Radha, a Bhakti Yogi for more than 30 years, developed the concept together with daughters Sophie and Maxime. While exploring affirmations such as ‘You Be Beautiful’, ‘You Be Proud’ and ‘You Be Wonderful’, the name BYYOUBYOU took shape: an invitation to be yourself and live from your inner values.

Our philosophy is simple: choose consciously, move with intention and value products made to last. That is why our yoga mat is designed around the essentials of a good practice—natural grip, supportive cushioning, a spacious format and durable, easy-care construction.

BYYOUBYOU is about quality without distraction: a dependable foundation for yoga, stretching, meditation and everyday movement.

The inspiration remains personal. During a journey through India, Radha often heard the same answer to the question ‘Where is the source of love?’: within your own heart. That idea still guides BYYOUBYOU—love your body, open your mind, be your soul.